Data from the second quarter of 2022 showed that the subscription video-on-demand (SVOD) platforms Netflix and Hulu accounted for the highest demand shares for TV shows among all SVOD catalogs in the U.S., at over 19 percent. HBO Max followed, with a demand share of 11.5 percent.
Distribution of demand for catalogs of selected subscription video-on-demand (SVOD) platforms in the United States in 2nd quarter 2022
Demand expressions measure demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.
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Media Play News. (August 4, 2022). Distribution of demand for catalogs of selected subscription video-on-demand (SVOD) platforms in the United States in 2nd quarter 2022 [Graph]. In Statista. Retrieved March 16, 2025, from https://www.statista.com/statistics/1260534/demand-svod-platforms-type-of-series-united-states/?__sso_cookie_checker=failed
Media Play News. "Distribution of demand for catalogs of selected subscription video-on-demand (SVOD) platforms in the United States in 2nd quarter 2022." Chart. August 4, 2022. Statista. Accessed March 16, 2025. https://www.statista.com/statistics/1260534/demand-svod-platforms-type-of-series-united-states/?__sso_cookie_checker=failed
Media Play News. (2022). Distribution of demand for catalogs of selected subscription video-on-demand (SVOD) platforms in the United States in 2nd quarter 2022. Statista. Statista Inc.. Accessed: March 16, 2025. https://www.statista.com/statistics/1260534/demand-svod-platforms-type-of-series-united-states/?__sso_cookie_checker=failed
Media Play News. "Distribution of Demand for Catalogs of Selected Subscription Video-on-demand (Svod) Platforms in The United States in 2nd Quarter 2022." Statista, Statista Inc., 4 Aug 2022, https://www.statista.com/statistics/1260534/demand-svod-platforms-type-of-series-united-states/?__sso_cookie_checker=failed
Media Play News, Distribution of demand for catalogs of selected subscription video-on-demand (SVOD) platforms in the United States in 2nd quarter 2022 Statista, https://www.statista.com/statistics/1260534/demand-svod-platforms-type-of-series-united-states/?__sso_cookie_checker=failed (last visited March 16, 2025)
Distribution of demand for catalogs of selected subscription video-on-demand (SVOD) platforms in the United States in 2nd quarter 2022 [Graph], Media Play News, August 4, 2022. [Online]. Available: https://www.statista.com/statistics/1260534/demand-svod-platforms-type-of-series-united-states/?__sso_cookie_checker=failed
