Top digital consumer engagement tactics 2022

During a 2022 survey carried out among marketing leaders worldwide, 89 percent of respondents stated they used pre-produced videos as a digital consumer engagement tactic. Another 89 percent were also relying on the livestream video format as a digital engagement technique. User-generated content (UGC) was used by 68 percent of global marketers in their online engagement efforts.

Leading digital consumer engagement tactics according to marketers worldwide as of June 2022

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Release date

September 2022

More information

Region

Worldwide

Survey time period

June 30 to August 8, 2022

Number of respondents

6,000 respondents

Special properties

among full-time marketing leaders from B2B, B2C, and B2B2C companies

Supplementary notes

The survey was carried out among full-time marketing leaders from Argentina, Australia, Belgium, Brazil, Canada, Chile, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, the Netherlands, New Zealand, the Nordics, the Philippines, Poland, Portugal, Singapore, South Africa, South Korea, Spain, Switzerland, Taiwan, Thailand, the United Arab Emirates, the United Kingdom, and the United States.

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