Share of internet users who purchase goods via social networks in Australia 2020-2024

Published by Statista Research Department, Jan 3, 2023
As of 2021, 30.3 percent of internet users in Australia had made an online purchase via a social channel (e.g. Facebook, Instagram, Pinterest). This figure is projected to increase to 32.3 percent by 2024.

Share of internet users who purchased goods via a social media network in Australia from 2020 to 2021, with a forecast up to 2024 (in millions)

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Release date

July 2021

Region

Australia

Survey time period

2020-2024

Age group

14 years and older

Supplementary notes

*Forecast

A social buyer refers to a social network user who has made a purchase via a social platform (e.g. Facebook, Instagram, Pinterest). This can include transactions made on the platform itself or from links found on the social platform.

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