Fashion influencer Chiara Ferragni was the most paid Italian influencer on Instagram as of March 2021, receiving an average of 50.51 thousand euros per post. Lifestyle influencer Gianluca Vacchi followed with an average of 40 thousand euros per post, while fashion influencer Gianluca Di Vaio completed the top three with 20 thousand euros per post.
Highest-paid Italian fashion influencers on Instagram as of March 2021, per post (in 1,000 euros)
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Statistics on Influencer marketing in Italy
Overview
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- Premium Statistic Global influencer marketing value 2016-2022
- Premium Statistic Influencer marketing spending in Italy 2020-2022
- Premium Statistic Development of Instagram posts made by Italian influencers with brands 2021
- Premium Statistic Development of Instagram influencer marketing interactions in Italy 2021
- Premium Statistic Development of Instagram influencer marketing interactions per post in Italy 2022
Budgets and costs
4
- Premium Statistic Change in B2C influencer marketing budgets in Europe 2021
- Premium Statistic Share of marketing budgets spent on influencer marketing Italy 2020
- Premium Statistic Average pay per post of influencers in Italy 2022, by platform
- Premium Statistic Annual cost of an FMCG influencer worldwide 2020, by country
Doing business
6
- Premium Statistic Leading goals of B2C influencer marketing in Europe 2021
- Premium Statistic Leading challenges of B2C influencer marketing in Europe 2021
- Premium Statistic Objectives related to influencer marketing in Italy 2021
- Premium Statistic Leading industries in sponsored content transparency in Italy 2021
- Premium Statistic FMCG sales increase due to influencer marketing worldwide 2020, by country
- Premium Statistic Number of incidents with FMCG influencers worldwide 2020, by country
Market leaders
8
- Premium Statistic Most popular Italian influencers on Instagram 2022
- Premium Statistic Most mentioned brands on Italian-language Instagram worldwide 2021
- Premium Statistic Highest-paid Italian fashion influencers on Instagram in March 2021
- Basic Statistic Most followed Italian Olympics athletes on Instagram 2021
- Basic Statistic Leading TikTok creators in Italy H1 2021, by number of video views
- Premium Statistic Most-followed Italian-language TikTok creators worldwide 2022
- Premium Statistic Leading Italian TikTok creators 2021, by number of followers
- Premium Statistic Leading Italian YouTube channels 2022, by subscribers
Consumer perspective
6
- Premium Statistic Reasons why Italians follow influencers 2021
- Premium Statistic Frequency of consumers checking influencer profiles in Italy 2021
- Premium Statistic Influencer role in purchasing process in Italy 2021
- Premium Statistic Ad formats driving brand discovery of Gen Z in Italy 2021
- Premium Statistic Channels used by Gen Z to acquire brand information in Italy 2021
- Premium Statistic Influencer marketing effectiveness in Italy in February 2021
Further related statistics
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- Italy: main parameters for selection of influencer in IM 2019
- Italy: share of marketers compensating influencers in the IM 2019
- Main forms of payment for influencers in Italy 2019
- Share of marketers asking for transparency according to the influencers 2019
- Italy: main reasons why influencers accept marketing projects 2019
- Italy: main channels to look for influencers in marketing 2019
- Preferred collaborations among influencers in Italy 2019
- Adpick's online influencer number South Korea 2013-2018
- Average compensation for sponsored content in Italy 2019, by social network
- Influencer marketing budget allocation in the U.S. 2019
- Main contents released by influencers in Italy 2019, by frequency
- Leading factors swaying towards cooperation with influencers in the U.S. 2019
- Leading ways to find influencers by marketers in the U.S. 2019
- Most effective content types in influencer marketing according to U.S. marketers 2019
- Opinion of French cyclists on their experience with traffic 2019
- Greenhouse gas emissions from waste management in Slovenia 2011-2020
Further Content: You might find this interesting as well
Statistics
- Italy: main parameters for selection of influencer in IM 2019
- Italy: share of marketers compensating influencers in the IM 2019
- Main forms of payment for influencers in Italy 2019
- Share of marketers asking for transparency according to the influencers 2019
- Italy: main reasons why influencers accept marketing projects 2019
- Italy: main channels to look for influencers in marketing 2019
- Preferred collaborations among influencers in Italy 2019
- Adpick's online influencer number South Korea 2013-2018
- Average compensation for sponsored content in Italy 2019, by social network
- Influencer marketing budget allocation in the U.S. 2019
- Main contents released by influencers in Italy 2019, by frequency
- Leading factors swaying towards cooperation with influencers in the U.S. 2019
- Leading ways to find influencers by marketers in the U.S. 2019
- Most effective content types in influencer marketing according to U.S. marketers 2019
- Opinion of French cyclists on their experience with traffic 2019
- Greenhouse gas emissions from waste management in Slovenia 2011-2020
Statista, & PrivateGriffe. (March 28, 2021). Highest-paid Italian fashion influencers on Instagram as of March 2021, per post (in 1,000 euros) [Graph]. In Statista. Retrieved February 05, 2023, from https://www.statista.com/statistics/1261012/italian-fashion-influencers-instagram/
Statista, und PrivateGriffe. "Highest-paid Italian fashion influencers on Instagram as of March 2021, per post (in 1,000 euros)." Chart. March 28, 2021. Statista. Accessed February 05, 2023. https://www.statista.com/statistics/1261012/italian-fashion-influencers-instagram/
Statista, PrivateGriffe. (2021). Highest-paid Italian fashion influencers on Instagram as of March 2021, per post (in 1,000 euros). Statista. Statista Inc.. Accessed: February 05, 2023. https://www.statista.com/statistics/1261012/italian-fashion-influencers-instagram/
Statista, and PrivateGriffe. "Highest-paid Italian Fashion Influencers on Instagram as of March 2021, per Post (in 1,000 Euros)." Statista, Statista Inc., 28 Mar 2021, https://www.statista.com/statistics/1261012/italian-fashion-influencers-instagram/
Statista & PrivateGriffe, Highest-paid Italian fashion influencers on Instagram as of March 2021, per post (in 1,000 euros) Statista, https://www.statista.com/statistics/1261012/italian-fashion-influencers-instagram/ (last visited February 05, 2023)
Highest-paid Italian fashion influencers on Instagram as of March 2021, per post (in 1,000 euros) [Graph], Statista, & PrivateGriffe, March 28, 2021. [Online]. Available: https://www.statista.com/statistics/1261012/italian-fashion-influencers-instagram/