Thailand: reasons for unsubscribing from SVoD services 2021

According to a survey on subscription video-on-demand (SVoD) conducted by Rakuten Insight in May 2021, about 37 percent of Thai respondents stated that they intended to unsubscribe from SVoD service providers in the next three months because the subscription prices were getting more expensive. The same survey also found that around 30 percent of the respondents in the country planed to cancel their streaming subscriptions in the near future.

Reasons for unsubscribing from subscription video-on-demand (SVoD) services in the next three months in Thailand as of May 2021

Characteristic	Share of respondents
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Release date

August 2021

More information

Region

Thailand

Survey time period

May 13 to 30, 2021

Number of respondents

1,948 respondents

Age group

16 years and older

Special properties

among respondents who intended to unsubscribe from SvoD service providers

Method of interview

Online survey

Supplementary notes

Original question: "Are you planning on cancelling your subscription(s) to streaming service providers in the next three months? If yes, why are you planning to cancel your subscription? (choose all that apply)"

Figures have been rounded.

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