Products mainly bought online Germany 2022

In 2022, 41 percent of German consumers mainly bought clothing online instead of offline, making it one of the leading product categories for online shopping. Other leading categories included shoes, books, films, music and games, and consumer electronics. Only 13 percent of respondents bought animal supplies online rather than offline. The ranking shows the results of the Statista Global Consumer Survey conducted in Germany.

Which of these products do you mainly buy/ order online instead offline?

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Number of respondents

6,031 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

This question was phrased by the source as follows: "Which of the following products do you order or mainly online instead of offline?"

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