Knowledge and usage of omnichannel retail services Germany 2020
In 2020, 85 percent of German consumers knew about the click & collect service, while 38 percent had used it. Click & collect means ordering an item online, but picking it up in-store, if a brick-and-mortar one is available. Further on the customer may inspect, test or try on the item, as well as ask additional questions. The ranking shows the results of a survey conducted in Germany in 2020 on knowledge and usage of omnichannel retail services.