According to a May 2021 survey of consumers in the United States and Australia, 71 percent of respondents indicated phone calls as their currently most used channel to communicate with a small business. E-mail followed, with 48 percent of respondents reporting they usually use this channel. Text messages and messaging apps were the least used communication channels consumers turned to when in need of reaching a business, with 28 percent and eight percent of respondents indicating these as their preferred methods.
Most used communication channels by consumers in the United States and Australia to reach small businesses as of May 2021
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Podium. (July 22, 2021). Most used communication channels by consumers in the United States and Australia to reach small businesses as of May 2021 [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/1261372/communication-channels-used-by-consumers-in-us-and-australia-to-reach-businesses/?__sso_cookie_checker=failed
Podium. "Most used communication channels by consumers in the United States and Australia to reach small businesses as of May 2021." Chart. July 22, 2021. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/1261372/communication-channels-used-by-consumers-in-us-and-australia-to-reach-businesses/?__sso_cookie_checker=failed
Podium. (2021). Most used communication channels by consumers in the United States and Australia to reach small businesses as of May 2021. Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/1261372/communication-channels-used-by-consumers-in-us-and-australia-to-reach-businesses/?__sso_cookie_checker=failed
Podium. "Most Used Communication Channels by Consumers in The United States and Australia to Reach Small Businesses as of May 2021." Statista, Statista Inc., 22 Jul 2021, https://www.statista.com/statistics/1261372/communication-channels-used-by-consumers-in-us-and-australia-to-reach-businesses/?__sso_cookie_checker=failed
Podium, Most used communication channels by consumers in the United States and Australia to reach small businesses as of May 2021 Statista, https://www.statista.com/statistics/1261372/communication-channels-used-by-consumers-in-us-and-australia-to-reach-businesses/?__sso_cookie_checker=failed (last visited February 19, 2025)
Most used communication channels by consumers in the United States and Australia to reach small businesses as of May 2021 [Graph], Podium, July 22, 2021. [Online]. Available: https://www.statista.com/statistics/1261372/communication-channels-used-by-consumers-in-us-and-australia-to-reach-businesses/?__sso_cookie_checker=failed