In 2019, international infant formula brands accounted for around 51 percent of China's total infant formula market, slightly higher than the domestic brands with 49 percent. When it comes to childcare products, Chinese parents tend to see foreign brands as more trustworthy. However, the Chinese government is trying to decrease the national reliance on imported baby formula. Therefore domestic brands' presence in the market is likely to grow in the next few years.
Share of infant formula market in China from 2007 to 2019, by brand origin
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Eastmoney.com. (April 16, 2021). Share of infant formula market in China from 2007 to 2019, by brand origin [Graph]. In Statista. Retrieved June 25, 2022, from https://www.statista.com/statistics/1261470/china-infant-formula-market-share-by-brand-origin/
Eastmoney.com. "Share of infant formula market in China from 2007 to 2019, by brand origin." Chart. April 16, 2021. Statista. Accessed June 25, 2022. https://www.statista.com/statistics/1261470/china-infant-formula-market-share-by-brand-origin/
Eastmoney.com. (2021). Share of infant formula market in China from 2007 to 2019, by brand origin. Statista. Statista Inc.. Accessed: June 25, 2022. https://www.statista.com/statistics/1261470/china-infant-formula-market-share-by-brand-origin/
Eastmoney.com. "Share of Infant Formula Market in China from 2007 to 2019, by Brand Origin." Statista, Statista Inc., 16 Apr 2021, https://www.statista.com/statistics/1261470/china-infant-formula-market-share-by-brand-origin/
Eastmoney.com, Share of infant formula market in China from 2007 to 2019, by brand origin Statista, https://www.statista.com/statistics/1261470/china-infant-formula-market-share-by-brand-origin/ (last visited June 25, 2022)