Changes in video streaming ad quality worldwide 2022

Published by Michele Majidi, May 17, 2023
In the first quarter of 2022, the quality of video streaming ads (ad bitrate) worldwide increased 16 percent compared to values reported in the first quarter of 2021. The number of missed ad opportunities (ads that were unfilled or failed to play) decreased by 12 percent.

Change in video streaming advertising quality worldwide in 1st quarter 2022

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Release date

May 2022

Region

Worldwide

Survey time period

Q1 2022

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Statistics on " Video streaming worldwide "

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Statistics on Video streaming worldwide

Overview

6

Subscription video-on-demand (SVOD)

5

Ad-supported streaming

5

Transactional video-on-demand (TVOD)

8

Online TV & broadcaster video-on-demand (BVOD)

6

Consumer behavior

6

Providers' attitudes

4

Further related statistics

5

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Statistics

Topics

Online video advertising in JapanAdvertising in JapanStreaming in JapanSocial media usage in JapanMobile internet usage in Japan
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