In 2021, on average a Chinese consumer spent around 4,400 yuan on mother and baby products, which implies an increase from around 4,081 yuan in the previous year. The market size of maternity and childcare e-commerce in China was around 1.1 trillion yuan that year.
Annual spending per consumer on maternity and childcare products on e-commerce platforms in China from 2013 to 2021 (in yuan)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
9
- Premium Statistic Mother and baby industry e-commerce transaction value in China 2012-2021
- Premium Statistic Mother and baby industry e-commerce market value growth rate in China 2012-2021
- Premium Statistic Popular shopping channels for mother/baby products among young mothers in China 2019
- Premium Statistic Breakdown of B2C e-commerce of baby and maternity products in China 2018
- Premium Statistic U.S. online unit sales growth of baby products during coronavirus by type 2020
- Premium Statistic Breakdown of B2C e-commerce milk powder sales in China Q2 2015, by brand
- Premium Statistic Share of online shoppers in the CEE region 2023, by country
- Premium Statistic M-commerce share of total digital commerce spending in the U.S. 2017-2022
- Premium Statistic Share of online shoppers in Poland 2015-2023
About the region
10
- Premium Statistic Mother and baby product industry growth rate in China 2017-2025
- Premium Statistic Monthly spending on mother/baby products among young mothers in China 2019
- Premium Statistic Spending on mother/baby products as a share of total family expenditure in China 2019
- Premium Statistic Monthly spending on baby products among young mothers in China 2019
- Premium Statistic Popular baby products among young mothers in China 2019, by shopping frequency
- Premium Statistic Baby product shopping frequency among young mothers in China 2019
- Premium Statistic Baby care industry size in China 2015-2018
- Premium Statistic Baby product buying responsibility share in China 2019, by parent gender
- Premium Statistic Frequently bought baby products in China 2018, by category
- Premium Statistic Average monthly spending on baby products in China 2018
Selected statistics
2
Other regions
10
- Premium Statistic U.S. private label market: baby care products' unit sales by segment 2013
- Basic Statistic Mexico: average spending on baby care 2020, by category
- Premium Statistic Major retailers of children's products in Russia 2019, by number of stores
- Premium Statistic Global retail sales of baby and childrens products by category 2007-2016
- Premium Statistic Number of Dreambaby stores 2014-2020
- Premium Statistic Latin America: average spending on baby care 2020, by country
- Premium Statistic Expenditure on pregnancy and child in Hungary 2020
- Premium Statistic Baby goods market size South Korea 2011-2015
- Premium Statistic United Arab Emirates - usage of baby products 2017-2018
- Premium Statistic New Zealand - usage of baby products 2017-2018
Related statistics
10
- Premium Statistic Main baby product buyers in China 2018
- Premium Statistic Chinese parents' baby product purchasing behaviors 2017, by household income
- Premium Statistic Chinese parents' baby product purchasing behaviors 2017, by city
- Premium Statistic Chinese parents' baby product buying behaviors 2017, by age of child
- Premium Statistic Top claims of new infant formulas in China 2015
- Premium Statistic Sales value of leading infant milk formula companies in China 2010-2014
- Premium Statistic Baby stroller market size in China 2015-2023
- Premium Statistic Production volume of diapers for adults in China 2011-2018
- Premium Statistic Diaper production volume in China 2018-2022
- Premium Statistic Infant milk formula export volume in China 2015-2022
Further related statistics
9
- Leading vendors of baby formula (powder) in the U.S. 2016
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Unique visitors to most popular online retailers in India 2014
- Global net sales of Danone 2012-2023
- Walgreens gross profit and net earnings in the U.S. 2005-2023
- Computer software: Online purchasing in Great Britain 2020, by age group
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Use of smartphones by shoppers in retail stores in Italy in 2015
- Global leading silver consumers 2010
Further Content: You might find this interesting as well
Statistics
- Leading vendors of baby formula (powder) in the U.S. 2016
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Unique visitors to most popular online retailers in India 2014
- Global net sales of Danone 2012-2023
- Walgreens gross profit and net earnings in the U.S. 2005-2023
- Computer software: Online purchasing in Great Britain 2020, by age group
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Use of smartphones by shoppers in retail stores in Italy in 2015
- Global leading silver consumers 2010
100ec.cn. (March 7, 2022). Annual spending per consumer on maternity and childcare products on e-commerce platforms in China from 2013 to 2021 (in yuan) [Graph]. In Statista. Retrieved April 19, 2024, from https://www.statista.com/statistics/1261836/china-annual-online-spending-on-mother-and-baby-products/
100ec.cn. "Annual spending per consumer on maternity and childcare products on e-commerce platforms in China from 2013 to 2021 (in yuan)." Chart. March 7, 2022. Statista. Accessed April 19, 2024. https://www.statista.com/statistics/1261836/china-annual-online-spending-on-mother-and-baby-products/
100ec.cn. (2022). Annual spending per consumer on maternity and childcare products on e-commerce platforms in China from 2013 to 2021 (in yuan). Statista. Statista Inc.. Accessed: April 19, 2024. https://www.statista.com/statistics/1261836/china-annual-online-spending-on-mother-and-baby-products/
100ec.cn. "Annual Spending per Consumer on Maternity and Childcare Products on E-commerce Platforms in China from 2013 to 2021 (in Yuan)." Statista, Statista Inc., 7 Mar 2022, https://www.statista.com/statistics/1261836/china-annual-online-spending-on-mother-and-baby-products/
100ec.cn, Annual spending per consumer on maternity and childcare products on e-commerce platforms in China from 2013 to 2021 (in yuan) Statista, https://www.statista.com/statistics/1261836/china-annual-online-spending-on-mother-and-baby-products/ (last visited April 19, 2024)
Annual spending per consumer on maternity and childcare products on e-commerce platforms in China from 2013 to 2021 (in yuan) [Graph], 100ec.cn, March 7, 2022. [Online]. Available: https://www.statista.com/statistics/1261836/china-annual-online-spending-on-mother-and-baby-products/