Hong Kong: leading channel for buying luxury goods by category 2023

According to the survey on luxury goods purchases as of January 2023, around 44 percent of respondents from Hong Kong said they prefer to browse and purchase luxury cars offline. In comparison, around a third of respondents said they feel comfortable buying luxury watches online.

Share of consumers who prefer to browse and buy luxury goods online and offline in Hong Kong as of January 2023, by category

Characteristic	Browse and purchase online	Browse online, purchase in physical stores	Browse in physical stores, purchase online	Browse and purchase in physical stores
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-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-

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Release date

March 2023

More information

Region

Hong Kong

Survey time period

January 2023

Number of respondents

500 respondents

Special properties

among affluent consumers in Hong Kong

Method of interview

Online survey

Supplementary notes

Original question: Which purchasing method do you prefer when buying the following luxury categories?

The survey was conducted among respondents who were:
45 percent male and 55 percent female;
33 percent from New Territories, 27 percent from Kowloon, and 40 percent from Hong Kong Island.

The annual average household income among the respondents was 1.19 million Hong Kong dollar. One Hong Kong dollar equals 0.13 U.S. dollars and 0.12 euros (as of June 2023).
The average age of the respondents was 36.8 years old.

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