Most effective client acquisition tactics according to ad agencies in Brazil 2024

Published by
J. G. Navarro,
Apr 4, 2024
As of early 2024, almost 45 percent of advertising and marketing agencies surveyed in Brazil stated that recommendations were the most effective client acquisition tactic. Initiating direct contact ranked second, mentioned by 18 percent of respondents. According to the same study, Brazilian ad agencies' revenue share spent on self-promotion reached 6.74 percent in 2023.

Most effective client acquisition tactics according to advertising and marketing agencies in Brazil as of January 2024

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Release date

February 2024

Region

Brazil

Survey time period

November 2023 to January 2024

Number of respondents

617 respondents

Method of interview

Online survey

Supplementary notes

Percentage points exceeding 100 are probably due to rounding.

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