Hong Kong: purposes of buying luxury goods 2023

According to the survey on luxury goods purchases as of January 2023, around 57 percent of respondents from Hong Kong said they purchased luxury items to improve their quality of living. Whereas approximately 54 percent of respondents stated that purchasing luxury products is to reward themselves.

Reasons for purchasing luxury goods in Hong Kong as of January 2023

Characteristic	Share of respondents
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Release date

March 2023

More information

Region

Hong Kong

Survey time period

January 2023

Number of respondents

500 respondents

Special properties

among consumers in Hong Kong

Method of interview

Online survey

Supplementary notes

Original question: For what reason would this affect your purchasing decision of luxury goods?

The average annual household income among the respondents was 1.19 million Hong Kong dollars. One Hong Kong dollar equals 0.13 U.S. dollars and 0.12 euros (as of June 2023).
The average age of the respondents was 36.8 years.
The survey was conducted among 55 percent female and 45 percent male respondents

The annual average household income among the respondents was 1,009,000 Hong Kong dollar. One Hong Kong dollar equals 0.13 U.S. dollars and 0.11 euros (as of September 2021).
The average age of the respondents was 37.0 years old.

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