number of complaints in the UK, second only to digital ads published directly by brands or companies.
Among 24,000 Instagram Stories that contained advertising published by UK-based influencers, only 35.1 percent were clearly labeled as ads. The remaining 64.9 percent did not meet the transparency standards enforced by the UK advertising authorities. Influencer ads attract a large Distribution of Instagram Stories ads created by UK influencers in September 2020, by transparency
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Advertising Standards Authority (UK). (March 17, 2021). Distribution of Instagram Stories ads created by UK influencers in September 2020, by transparency [Graph]. In Statista. Retrieved April 25, 2024, from https://www.statista.com/statistics/1262337/instagram-ads-transparency-uk/
Advertising Standards Authority (UK). "Distribution of Instagram Stories ads created by UK influencers in September 2020, by transparency." Chart. March 17, 2021. Statista. Accessed April 25, 2024. https://www.statista.com/statistics/1262337/instagram-ads-transparency-uk/
Advertising Standards Authority (UK). (2021). Distribution of Instagram Stories ads created by UK influencers in September 2020, by transparency. Statista. Statista Inc.. Accessed: April 25, 2024. https://www.statista.com/statistics/1262337/instagram-ads-transparency-uk/
Advertising Standards Authority (UK). "Distribution of Instagram Stories Ads Created by Uk Influencers in September 2020, by Transparency." Statista, Statista Inc., 17 Mar 2021, https://www.statista.com/statistics/1262337/instagram-ads-transparency-uk/
Advertising Standards Authority (UK), Distribution of Instagram Stories ads created by UK influencers in September 2020, by transparency Statista, https://www.statista.com/statistics/1262337/instagram-ads-transparency-uk/ (last visited April 25, 2024)
Distribution of Instagram Stories ads created by UK influencers in September 2020, by transparency [Graph], Advertising Standards Authority (UK), March 17, 2021. [Online]. Available: https://www.statista.com/statistics/1262337/instagram-ads-transparency-uk/