E-commerce users in Portugal 2020-2023, by product category
More and more people are stepping online
In 2023, the Southern European Country recorded the most significant percentage of e-commerce users purchasing digital products and services over the last few years. According to a 2023 survey, Portuguese online shoppers between 25 and 34 years old used e-commerce the most compared to other age ranges, at a 75 percent penetration rate.Men vs. women: who shops the most?
The e-commerce serotonin boost was almost equal for both men and women in Portugal. As of 2023, about 45 percent of female respondents had purchased at least one item online in the previous three months, surpassing the 43 percent registered among men.As online shopping becomes handier, the number of digital checkouts also increases. The same survey showed that the largest percentage of e-commerce users in Portugal had made from three to five orders online in the previous three months, while 12 percent of respondents had ordered more than six items via the internet in the same period.