According to a survey of smartphone users conducted between December 2020 and January 2021 in ten markets worldwide, almost five in 10 respondents preferred receiving business communications via email. Both SMS and WhatsApp were favored by 25 percent of respondents each, while only 12 percent of respondents reported claiming Facebook Messenger as their first choice. Social video platform TikTok was favored by nine percent of the surveyed smartphone users, despite not being a traditional messaging channel.
Preferred messaging channels to receive business communications according to smartphone users worldwide from December 2020 to January 2021
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Mobile messenger and communication apps
Overview
5
- Premium Statistic Mobile internet penetration rate worldwide 2022
- Basic Statistic Media usage in an online minute 2023
- Premium Statistic Most popular smartphone activities for global users 2022-2023
- Basic Statistic Share of app user engagement worldwide 2020-2022, by category
- Premium Statistic Global number of mobile messaging app users 2022-2030
Benchmark
6
- Premium Statistic Global market share of selected mobile messaging apps 2019-2022
- Premium Statistic Most popular Google Play app categories 2022
- Basic Statistic Most popular Apple App Store categories 2022
- Basic Statistic Most popular global mobile messaging apps 2024
- Basic Statistic Most popular messenger apps worldwide 2024, by downloads
- Basic Statistic Most popular messenger apps worldwide 2024, by IAP revenue
Usage and reach
8
- Premium Statistic Instant messaging and communication apps global MAU 2022
- Premium Statistic Instant messaging and communication apps global DAU 2022
- Premium Statistic Instant messaging and communication apps daily opens 2022
- Premium Statistic Share of messaging and communication apps global users active daily 2022
- Premium Statistic Most used messenger by brand in the U.S. 2023
- Basic Statistic Reach of most popular U.S. smartphone apps 2023
- Premium Statistic Mobile video calls usage reach worldwide 2023, by region
- Basic Statistic Mobile video call usage reach 2023, by age and gender
Mainstream messengers
8
- Premium Statistic Monthly global unique WhatsApp users 2020-2023
- Premium Statistic Yearly growth of user engagement on WhatsApp in selected markets 2022
- Premium Statistic WhatsApp: monthly usage in selected markets Q3 2022
- Basic Statistic Global WhatsApp iOS downloads Q2 2022, by region
- Basic Statistic Global WhatsApp Google Play downloads Q2 2022, by region
- Basic Statistic Annual global app downloads of Facebook Messenger 2015-2023
- Premium Statistic Global IAP revenue of Facebook Messenger 2017-2023
- Premium Statistic U.S. Facebook Messenger users 2024, by age group
Privacy focus
6
- Basic Statistic Telegram global downloads 2023, by region
- Basic Statistic Most popular Telegram channel categories 2023
- Premium Statistic Telegram user distribution 2023, by age group
- Premium Statistic Telegram Premium subscribers worldwide 2022
- Basic Statistic Signal global downloads 2020-2023, by region
- Basic Statistic Growth of Telegram and Signal DAU in Ukraine and Russia 2022
Regional spotlight: Messaging apps in China and East Asia
7
- Premium Statistic Monthly active users of leading messaging apps in China 2023
- Premium Statistic Number of active WeChat messenger accounts Q3 2013-Q3 2023
- Premium Statistic Number of monthly active smart devices of Tencent QQ 2014-2022
- Premium Statistic Monthly app downloads of LINE in Japan 2023
- Premium Statistic Most used mobile messaging apps South Korea 2022
- Premium Statistic Number of monthly active users of KakaoTalk in South Korea 2015-2022
- Premium Statistic Kakaotalk number of monthly active users worldwide 2013-2022, by quarter
Video call and conferencing apps
4
- Basic Statistic Zoom mobile app global downloads as of Q3 2023, by region
- Basic Statistic Microsoft Teams mobile app global downloads as of Q4 2023, by region
- Premium Statistic Global usage of video calls by professionals for work 2022, by age and gender
- Premium Statistic Video call fatigue in the U.S. and UK 2022, by type of call
Spotlight: Messenger apps for work
7
- Premium Statistic Global communication tools and channels used for work 2022, by frequency
- Premium Statistic Messenger apps global audience usage for work 2022, by age and gender
- Premium Statistic Global usage of video calls by professionals for work 2022, by age and gender
- Premium Statistic Channels consumers use to contact brands in the U.S. 2022
- Basic Statistic WhatsApp Business global downloads 2018-2023
- Premium Statistic WhatsApp Business: average revenue per user 2022, by region
- Premium Statistic Global WhatsApp Business revenues 2022, by region
Further related statistics
16
- Messaging friends and family while watching TV in the UK in 2019/2020, by age group
- Increased use of instant messaging: reasons in Spain 2014
- Frequency of photo messaging on a mobile phone in the UK 2015, by age
- Weekly number of instant messenger apps used in Spain 2014
- UK Survey 2013: Most used messaging services on mobile phones
- Messaging technology: share using on a weekly basis in Spain 2013-2015, by technology
- Indonesia: number of mobile messaging users 2015-2020
- Australia mobile messaging user penetration 2014-2019
- Japan: number of mobile messaging users 2014-2019
- Most used messenger by brand in Italy 2023
- Internet usage for chatting in Germany 2014-2017, by frequency
- South Korea: number of mobile messaging users 2014-2019
- Most used messenger by brand in Austria 2023
- Responsible parties for CX within organizations worldwide by service type 2018
- AI applications market share worldwide 2018, by vendor
- Outsourcing industry revenue worldwide 2010-2013
Further Content: You might find this interesting as well
Statistics
- Messaging friends and family while watching TV in the UK in 2019/2020, by age group
- Increased use of instant messaging: reasons in Spain 2014
- Frequency of photo messaging on a mobile phone in the UK 2015, by age
- Weekly number of instant messenger apps used in Spain 2014
- UK Survey 2013: Most used messaging services on mobile phones
- Messaging technology: share using on a weekly basis in Spain 2013-2015, by technology
- Indonesia: number of mobile messaging users 2015-2020
- Australia mobile messaging user penetration 2014-2019
- Japan: number of mobile messaging users 2014-2019
- Most used messenger by brand in Italy 2023
- Internet usage for chatting in Germany 2014-2017, by frequency
- South Korea: number of mobile messaging users 2014-2019
- Most used messenger by brand in Austria 2023
- Responsible parties for CX within organizations worldwide by service type 2018
- AI applications market share worldwide 2018, by vendor
- Outsourcing industry revenue worldwide 2010-2013
Mobile Ecosystem Forum. (June 16, 2021). Preferred messaging channels to receive business communications according to smartphone users worldwide from December 2020 to January 2021 [Graph]. In Statista. Retrieved March 19, 2024, from https://www.statista.com/statistics/1263298/business-messaging-channels-preferred-by-smartphone-users-worldwide/
Mobile Ecosystem Forum. "Preferred messaging channels to receive business communications according to smartphone users worldwide from December 2020 to January 2021." Chart. June 16, 2021. Statista. Accessed March 19, 2024. https://www.statista.com/statistics/1263298/business-messaging-channels-preferred-by-smartphone-users-worldwide/
Mobile Ecosystem Forum. (2021). Preferred messaging channels to receive business communications according to smartphone users worldwide from December 2020 to January 2021. Statista. Statista Inc.. Accessed: March 19, 2024. https://www.statista.com/statistics/1263298/business-messaging-channels-preferred-by-smartphone-users-worldwide/
Mobile Ecosystem Forum. "Preferred Messaging Channels to Receive Business Communications According to Smartphone Users Worldwide from December 2020 to January 2021." Statista, Statista Inc., 16 Jun 2021, https://www.statista.com/statistics/1263298/business-messaging-channels-preferred-by-smartphone-users-worldwide/
Mobile Ecosystem Forum, Preferred messaging channels to receive business communications according to smartphone users worldwide from December 2020 to January 2021 Statista, https://www.statista.com/statistics/1263298/business-messaging-channels-preferred-by-smartphone-users-worldwide/ (last visited March 19, 2024)
Preferred messaging channels to receive business communications according to smartphone users worldwide from December 2020 to January 2021 [Graph], Mobile Ecosystem Forum, June 16, 2021. [Online]. Available: https://www.statista.com/statistics/1263298/business-messaging-channels-preferred-by-smartphone-users-worldwide/