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Share of people following LOHAS Germany 2021, by goods and services

Share of people following LOHAS (lifestyle of health and sustainability) and willing to spend more money on it in Germany in 2021, by goods and services

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Release date

June 2021



Survey time period


Age group

14 years and older

Method of interview

Face-to-face interview

Supplementary notes

Information on mean sample:
Base: German-speaking population aged 14 years and older in private households in the main place of residence in the Federal Republic of Germany

Information on total sample:
2020: 23,191 respondents, projection to 70.63 million people.

Information on target group LOHAS – lifestyle of health and sustainability:
2020: 3,512 respondents, projection to 10,20 million people.
LOHAS includes a group of people who make their consumer and life decisions based on health and sustainability.
More detailed information on defining this target group is available here, on page 15.

Information on methodology available here.

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Statistics on "Consumer trends in Germany"

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