LOHAS followers by goods and services Germany 2023

In 2023, around 81 percent of LOHAS (lifestyle of health and sustainability) followers in Germany were very willing to spend more money on good nutrition and food, compared to 52 percent of the population. The survey was conducted in Germany in 2023 among respondents aged 14 years and older.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Share of people following LOHAS (lifestyle of health and sustainability) and willing to spend more money on it in Germany in 2023, by goods and services

Characteristic	LOHAS	Population
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

June 2023

More information

Region

Germany

Survey time period

2023

Age group

14 years and older

Method of interview

Face-to-face interview

Supplementary notes

Information on population:
Base: German-speaking population aged 14 years and older in private households in the main place of residence in the Federal Republic of Germany

Information on total sample:
2023: 23,524 respondents, projection to 70.08 million people.

Information on target group LOHAS – lifestyle of health and sustainability:
2023: 3,359 respondents, projection to 9.80 million people.
LOHAS includes a group of people who make their consumer and life decisions based on health and sustainability.
More detailed information on defining this target group is available here, on page 17.

Information on methodology available here.

Citation formats