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Leading factors for interest in sponsored content of YouTubers Japan 2021, by gender

Leading factors for interest in sponsored content videos of YouTubers in Japan as of March 2021, by gender

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Release date

April 2021

Region

Japan

Survey time period

March 19 to 24, 2021

Number of respondents

869 respondents

Age group

20-49 years

Supplementary notes

Survey question: "What kind of video content makes you think that you want to watch it despite it being a sponsored content video?"

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Statistics on " Online video advertising in Japan "

Statistics on Online video advertising in Japan

Overview

6

Video advertising

5

Internet usage

6

Video consumption

6

Attitudes and behavior regarding online video advertising

6

YouTube

6

Further related statistics

14
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