According to a survey conducted in Japan in December 2020, close to 43 percent of the respondents stated that the reason for watching product introduction or service explanation videos was their interest in the product or service. More than four percent of respondents mentioned storytelling as a reason to watch such videos.
Leading reasons for watching product introduction or service explanation videos in Japan as of December 2020
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Statistics on Digital advertising in Japan
Overview
6
- Premium Statistic Advertising expenses in Japan 2012-2021
- Premium Statistic Online advertising expenses in Japan 2012-2021
- Premium Statistic Online advertising expenses in Japan 2021, by type
- Premium Statistic Expenses on online advertising media in Japan 2012-2021
- Premium Statistic Expenses on online advertising media in Japan 2021, by transaction method
- Premium Statistic Expenses on online advertising media in Japan 2021, by category
Advertising categories
6
- Premium Statistic Paid search advertising expenses in Japan 2018-2021
- Premium Statistic Display advertising expenses in Japan 2018-2021
- Premium Statistic Online video ad expenditure Japan 2021-2026
- Premium Statistic Affiliate advertising expenses in Japan 2018-2021
- Premium Statistic Expenses on social advertising in Japan 2018-2021
- Premium Statistic Expenses on social advertising in Japan 2021, by ad category
Leading companies
6
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- Premium Statistic Hakuhodo's revenue FY 2017-2021
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- Premium Statistic GMO AD Partners' net sales FY 2016-2021
- Premium Statistic ValueCommerce's revenue FY 2012-2021
Usage of reporting tools
4
- Premium Statistic Leading ways of handling online advertisements among advertising companies Japan 2021
- Premium Statistic Leading reporting tools used by advertising companies for online ads Japan 2021
- Premium Statistic Share of ad companies who want to implement reporting tools for online ads Japan 2021
- Premium Statistic Leading features of reporting tools for online ads among ad companies Japan 2021
Digital advertising audience
6
- Premium Statistic Main channels of new brand discovery Japan Q3 2022
- Premium Statistic Main channels for online brand research Japan Q3 2022
- Premium Statistic Share of internet users who engage with digital marketing Japan Q3 2022, by activity
- Premium Statistic Situations in which people skip online video advertising Japan 2021
- Premium Statistic Awareness of tracking for internet advertisements Japan 2021
- Premium Statistic Opinion about tracking for internet advertisements Japan 2021
Further related statistics
16
- Marketer opinion on effectiveness of video advertising in the UK 2017
- China's e-commerce purchase conversion rate 2019, by type
- Most effective strategies for digital video customer engagement in the UK 2017
- Video viewers' actions taken in response to pre-roll video ads in the U.S. 2016
- Share of U.S. adults choosing long video ads before stream in 2019, by age
- Reasons for using an ad blocker in Germany 2020
- Digital video ad budget allocation methods used by Russian brands 2019, by type
- Experienced impact of advertising on purchases in Norway 2018, by channel
- Online news feed ads browsing time distribution in China 2019
- Internet advertising expenditure in the European Union (EU 28) 2009-2018
- Digital advertising expenditure in Norway 2007-2019, by platform
- Breakdown of online advertising market revenue in Italy 2015-2020
- Digital advertising expenditure in Finland 2020-2025
- Production value of particle accelerator equipment in Japan FY 2012-2021
- Total cargo traffic at non-major ports in Goa in India FY 2009-2021
- Forecasted CAGR of processed fruit and vegetables Thailand 2018-2023, by type
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Statistics
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- China's e-commerce purchase conversion rate 2019, by type
- Most effective strategies for digital video customer engagement in the UK 2017
- Video viewers' actions taken in response to pre-roll video ads in the U.S. 2016
- Share of U.S. adults choosing long video ads before stream in 2019, by age
- Reasons for using an ad blocker in Germany 2020
- Digital video ad budget allocation methods used by Russian brands 2019, by type
- Experienced impact of advertising on purchases in Norway 2018, by channel
- Online news feed ads browsing time distribution in China 2019
- Internet advertising expenditure in the European Union (EU 28) 2009-2018
- Digital advertising expenditure in Norway 2007-2019, by platform
- Breakdown of online advertising market revenue in Italy 2015-2020
- Digital advertising expenditure in Finland 2020-2025
- Production value of particle accelerator equipment in Japan FY 2012-2021
- Total cargo traffic at non-major ports in Goa in India FY 2009-2021
- Forecasted CAGR of processed fruit and vegetables Thailand 2018-2023, by type
PR Times. (December 23, 2020). Leading reasons for watching product introduction or service explanation videos in Japan as of December 2020 [Graph]. In Statista. Retrieved March 25, 2023, from https://www.statista.com/statistics/1263644/japan-leading-reasons-for-watching-product-or-service-explanation-videos/
PR Times. "Leading reasons for watching product introduction or service explanation videos in Japan as of December 2020." Chart. December 23, 2020. Statista. Accessed March 25, 2023. https://www.statista.com/statistics/1263644/japan-leading-reasons-for-watching-product-or-service-explanation-videos/
PR Times. (2020). Leading reasons for watching product introduction or service explanation videos in Japan as of December 2020. Statista. Statista Inc.. Accessed: March 25, 2023. https://www.statista.com/statistics/1263644/japan-leading-reasons-for-watching-product-or-service-explanation-videos/
PR Times. "Leading Reasons for Watching Product Introduction or Service Explanation Videos in Japan as of December 2020." Statista, Statista Inc., 23 Dec 2020, https://www.statista.com/statistics/1263644/japan-leading-reasons-for-watching-product-or-service-explanation-videos/
PR Times, Leading reasons for watching product introduction or service explanation videos in Japan as of December 2020 Statista, https://www.statista.com/statistics/1263644/japan-leading-reasons-for-watching-product-or-service-explanation-videos/ (last visited March 25, 2023)
Leading reasons for watching product introduction or service explanation videos in Japan as of December 2020 [Graph], PR Times, December 23, 2020. [Online]. Available: https://www.statista.com/statistics/1263644/japan-leading-reasons-for-watching-product-or-service-explanation-videos/