TV ad consumption of beer producers in Romania 2019, by gross rating points

Published by Statista Research Department, Dec 19, 2023
The beer producer Heineken Romania, a company that owns, among others, the beer brands Heineken, Ciuc, Golden Brau, Silva, Bucegi and Neumarkt, scored 29,321 gross rating points (GRP’30) on the commercial target in 2019. It was followed by Bergenbier S.A with 18.82 GRP.

TV advertising consumption of beer producers in Romania in 2019, by gross rating points*

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Release date

January 2020

Region

Romania

Survey time period

2019

Supplementary notes

* Based on Gross Rating Points (GRP’30), advertising customers buy TV commercials. GRP is negotiated and purchased at a cost (Cost Per Point - CPP) by each customer for each television. GRP is the single currency for trading TV advertising space.

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