In 2020, the most important shopping criterion for each surveyed group was the product's characteristics. The product's brand ranked third, and mattered mostly for younger people and for families with children.
Romanians' most important criteria when shopping in 2020
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Statistics on Online shopping in Italy
Overview
6
- Premium Statistic Leading online purchase categories in Italy 2021, by market share
- Premium Statistic Annual growth in e-commerce revenue in Italy 2021-2022
- Premium Statistic Monthly online retail sales index in Italy 2021-2022
- Premium Statistic Sales value share of CPG in Italy 2022, by store format
- Premium Statistic Number of online shoppers in selected European countries 2021
- Premium Statistic E-commerce spending per capita in Europe 2021, by country
Usage
7
- Premium Statistic E-commerce penetration in Italy 2020-2021
- Premium Statistic Average online order value in Italy 2020-2022
- Premium Statistic Average online shopper spend in Italy Q4 2020-Q3 2022
- Premium Statistic Online cart abandonment rate in Italy 2022, by device
- Premium Statistic Percentage increase of FMCG e-commerce users in Italy 2020-2021, by age group
- Premium Statistic FMCG e-commerce penetration in Italy 2019-2021, by age group
- Premium Statistic Average product return rates among digital shoppers in Europe 2021
Pre-purchase behavior
6
- Premium Statistic Online vs. offline product research by category in Italy 2022
- Premium Statistic Reason to use price comparison websites in Italy 2021
- Premium Statistic Drivers of online purchases in Italy 2022
- Premium Statistic Sources of inspiration for new products in Italy 2022
- Premium Statistic Intended e-commerce spend share in Italy 2022, by category
- Premium Statistic Second-hand products most searched online in Italy 2021
Payment and delivery
6
- Premium Statistic Online payments by type in Italy 2022
- Premium Statistic Most popular e-commerce payment methods in Italy 2016-2021
- Premium Statistic Impact of inflation on preferred e-commerce payment method in Italy 2022
- Premium Statistic Popular products to buy with buy now, pay later (BNPL) in Italy 2021
- Premium Statistic Favorite e-commerce shipping methods in Italy 2021
- Premium Statistic Returns of online purchases by category in Italy 2022
Spotlight: social commerce
3
Further related statistics
14
- How consumers start their shopping journey in the United Kingdom (UK) 2014, by gender
- Consumers checking products in-store before purchasing online in the UK 2015/16
- Grocery shopping planning habits in Canada 2014
- Gifts U.S. consumers would like to receive this holiday season 2015
- Millennials: Pre-grocery shopping activity in Great Britain 2014
- Pre-grocery shopping activity in Great Britain 2014
- Holiday spending of online shoppers on various items 2015
- Impact of U.S. economy on spending plans for holiday season 2015
- Purchase locations of holiday items among U.S. adults 2015
- Share of clothing bought within the last year in Italy 2019
- Italy: attitudes towards shopping 2018
- Value of BLIK transactions during Black Friday and Cyber Monday in Poland 2019-2021
- Customer opinion loyalty programs in Russia in 2020
- Customer survey on offline shopping incentives in Russia in 2020
Further Content: You might find this interesting as well
Statistics
- How consumers start their shopping journey in the United Kingdom (UK) 2014, by gender
- Consumers checking products in-store before purchasing online in the UK 2015/16
- Grocery shopping planning habits in Canada 2014
- Gifts U.S. consumers would like to receive this holiday season 2015
- Millennials: Pre-grocery shopping activity in Great Britain 2014
- Pre-grocery shopping activity in Great Britain 2014
- Holiday spending of online shoppers on various items 2015
- Impact of U.S. economy on spending plans for holiday season 2015
- Purchase locations of holiday items among U.S. adults 2015
- Share of clothing bought within the last year in Italy 2019
- Italy: attitudes towards shopping 2018
- Value of BLIK transactions during Black Friday and Cyber Monday in Poland 2019-2021
- Customer opinion loyalty programs in Russia in 2020
- Customer survey on offline shopping incentives in Russia in 2020
Starcom MediaVest Group. (November 1, 2020). Romanians' most important criteria when shopping in 2020 [Graph]. In Statista. Retrieved January 29, 2023, from https://www.statista.com/statistics/1264566/romania-most-important-criteria-when-shopping/
Starcom MediaVest Group. "Romanians' most important criteria when shopping in 2020." Chart. November 1, 2020. Statista. Accessed January 29, 2023. https://www.statista.com/statistics/1264566/romania-most-important-criteria-when-shopping/
Starcom MediaVest Group. (2020). Romanians' most important criteria when shopping in 2020. Statista. Statista Inc.. Accessed: January 29, 2023. https://www.statista.com/statistics/1264566/romania-most-important-criteria-when-shopping/
Starcom MediaVest Group. "Romanians' Most Important Criteria When Shopping in 2020." Statista, Statista Inc., 1 Nov 2020, https://www.statista.com/statistics/1264566/romania-most-important-criteria-when-shopping/
Starcom MediaVest Group, Romanians' most important criteria when shopping in 2020 Statista, https://www.statista.com/statistics/1264566/romania-most-important-criteria-when-shopping/ (last visited January 29, 2023)
Romanians' most important criteria when shopping in 2020 [Graph], Starcom MediaVest Group, November 1, 2020. [Online]. Available: https://www.statista.com/statistics/1264566/romania-most-important-criteria-when-shopping/