Dafiti: cumulative number of active customers 2018-2022, by quarter
Although the number of Dafiti customers had been steadily increasing since before the COVID-19 pandemic, this event gave the online marketplace unprecedented popularity. By mid-2021, the Global Fashion Group-owned e-commerce site reached a record high of 8.1 million active customers. However, that figure has since fallen to seven million in the second quarter of 2022.
