Apple Pay penetration, both online as well as offline, in 19 countries worldwide 2023

Apple Pay usage either for online payments or at POS in various countries worldwide as of November 2023

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Release date

November 2023



Survey time period

October 4, 2022, to September 29, 2023

Number of respondents

12,000+ per country

Age group

18-64 years

Special properties

Internet users; respondents who used online payment methods

Method of interview

Online survey

Supplementary notes

The questions were phrased by the source as follows: "Which online payment services have you used in the past 12 months? (multi-pick)" and "Which of these services have you used in the past 12 months to pay in stores, restaurants or other points of sale with your smartphone? (multi-pick)".

The countries provided are part of the extended questionnaire within Statista's Global Consumer Survey, meaning there are no other countries with this same information. More information on the methodology can be found here.

For countries/territories receiving the extended questionnaire the Global Consumer Survey utilizes a rolling survey system with four survey waves per year: The most recent data set contains the interviews of the last 12 months. This ensures trend stability and a higher number of interviews available for analysis, allowing you to adequately analyze smaller target groups, media and brands.

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