Apple Pay use by country 2023

Apple Pay use in the United States was higher than in France or Canada by early 2023, although not when it came to in-store payments. When comparing two questions from Statista's Consumer Insights, six out of 10 respondents from France indicated they had used Apple Pay in a store or restaurant between April 2022 and March 2023 - with an additional two out of 10 saying they used Apple Pay during this same time for online payments. The market share of Apple Pay on websites was also higher in the United States, Canada, and Japan than in Europe.

How many Apple Pay users are there per country?

Apple rarely shares information on Apple Pay. Its financials place it under the company's Services segment - combining it with figures on the Apple App Store or Apple TV. Local banks that offer Apple Pay are contractually not allowed to share user numbers or transaction counts. Domestic surveys - which are often only done locally and cannot be compared against those of other countries - tend to ask whether consumers use Apple Pay but rarely ask for specific transaction figures. The last available estimate on global Apple Pay users is that over 500 million people activated the service on their iPhones. Roughly one out of 10 Apple Pay users are from the United States.

Online versus offline

Apple Pay is often associated with proximity mobile payments - paying with mobile devices in physical stores using NFC or contactless technology. China is the country with the highest adoption of such tap-to-pay transactions. This technology was noticeably popular in Asia-Pacific, more so than in North America or Europe. The situation was different when looking at Apple Pay acceptance in e-commerce: English-speaking countries - especially the United States - tend to already accept Apple Pay in 2022.

Apple Pay usage either for online payments or at POS in various countries worldwide as of November 2023

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Release date

November 2023

More information

Region

Worldwide

Survey time period

October 4, 2022, to September 29, 2023

Number of respondents

12,000+ per country

Age group

18-64 years

Special properties

Internet users; respondents who used online payment methods

Method of interview

Online survey

Supplementary notes

The questions were phrased by the source as follows: "Which online payment services have you used in the past 12 months? (multi-pick)" and "Which of these services have you used in the past 12 months to pay in stores, restaurants or other points of sale with your smartphone? (multi-pick)".

The countries provided are part of the extended questionnaire within Statista's Global Consumer Survey, meaning there are no other countries with this same information. More information on the methodology can be found here.

For countries/territories receiving the extended questionnaire the Global Consumer Survey utilizes a rolling survey system with four survey waves per year: The most recent data set contains the interviews of the last 12 months. This ensures trend stability and a higher number of interviews available for analysis, allowing you to adequately analyze smaller target groups, media and brands.

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