Try our corporate solution for free!
(212) 419-8294

Global mobile app engagement and retention rates 2019-2020

Mobile app engagement and retention rates worldwide from July 2019 to September 2020

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until Dec 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Use Ask Statista Research Service

Release date

November 2020



Survey time period

July 2019 to September 2020

Supplementary notes

According to the source: "The trend displaying total sessions [...] was created by comparing the number of sessions [...] among the top 5,000 apps in each analyzed month; each metric, including the day 30 rate was then normalized to enable an apples to apples comparison."

A session is defined by the same source as "the amount of time in which a user is actively engaged with either an app in the foreground or with an open website. [...] In the mobile ecosystem, a session begins when the app is opened in the foreground, and ends when it goes into the background with no events occurring during a predetermined time window [...]"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Mobile app usage"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.