Role of webinars in marketing activities worldwide 2020
During a survey carried out among marketers representing more than 2,000 small business and enterprise organizations worldwide between January and December 2020, 99 percent of respondents said that webinars represented a critical element of their marketing plan. According to 89 percent of respondents, webinars outperformed other channels in creating qualified leads, while 78 percent of respondents said webinars helped lowering their cost per lead.
