In 2020, around 7.5 trillion South Korean won were spent on online advertising in South Korea. Online forms of advertising were the medium with the highest expenditure that year, with over 75 percent of this being spent on mobile advertising. Overall, over 14.12 trillion won were spent on advertising in 2020.
Advertising spending in South Korea in 2020, by medium (in trillion South Korean won)
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Statistics on Advertising industry in South Korea
Market overview
6
- Premium Statistic Revenue of advertising industry in South Korea 2013-2020
- Premium Statistic Revenue distribution in the advertising industry in South Korea 2020, by medium
- Premium Statistic Advertising spending in South Korea 2014-2021
- Premium Statistic Advertising expenditure in South Korea 2020, by medium
- Premium Statistic Advertising spending growth rate in South Korea 2010-2022
- Premium Statistic Main advertising companies South Korea 2021, by sales revenue
Traditional media
6
- Premium Statistic Printed media ad revenue in South Korea 2014-2022, by type
- Premium Statistic Terrestrial tv ad sales revenue in South Korea 2016-2022
- Premium Statistic Satellite TV sales revenue in South Korea 2016-2022
- Premium Statistic Cable TV ad revenue in South Korea 2014-2022
- Premium Statistic Radio ad sales revenue in South Korea 2016-2022
- Premium Statistic Sales revenue for outdoor advertising in South Korea 2016-2022
Digital and social media advertising
6
- Premium Statistic Internet advertising revenue in South Korea 2014-2022
- Premium Statistic Online advertising revenue in South Korea 2020, by format
- Premium Statistic Online advertising expenditure in South Korea 2014-2022
- Premium Statistic Spending on digital advertising in South Korea 2021, by advertising format
- Premium Statistic Mobile ad revenue in South Korea 2015-2022, by format
- Premium Statistic Social media platforms with most advertisements South Korea 2021
High-spending industries
5
- Premium Statistic Ad spending in the finance, insurance, and securities industry South Korea 2019-2021
- Premium Statistic Advertising expenditure in the food industry in South Korea 2019-2021
- Premium Statistic Advertising spending in the home electronics industry in South Korea 2019-2021
- Premium Statistic Advertising spending in the pharma and medical care industry in South Korea 2019-2021
- Premium Statistic Shopping mall and retail industry digital advertising spending South Korea 2019-2021
Market leaders
5
- Premium Statistic Sales revenue of Cheil Worldwide 2018-2021
- Premium Statistic Sales revenue of INNOCEAN Worldwide 2013-2021
- Premium Statistic Sales revenue of HS Ad 2011-2021
- Premium Statistic Sales revenue of Daehong Communications 2018-2021
- Premium Statistic Operating revenue of SM Culture & Contents 2011-2021
Further related statistics
20
- Advertising spending worldwide in 2015, by platform
- Ad spend in Thailand 2010-2020
- Largest advertisers Thailand 2020
- Change in ad revenue in China 2012-2021, by medium
- Distribution of global advertising revenue 2016-2021, by medium
- Advertising spending in Austria 2007-2016, by media
- Advertising spending in the United Kingdom (UK) 2007-2016, by media
- Advertising expenditure of total digital display in China 2012-2017
- Regional advertising expenditure growth in Russia in 2021, by medium
- Advertising market growth in Russia 2000-2021, by medium
- Sectors with the biggest advertising spend in Malaysia 2018
- Share of advertising expenditure by media type Malaysia 2018
- Mobile internet ad expenditure as share of total media ad spending Japan 2014-2020
- Advertising spend as a percentage of GDP in Asia Pacific 2016 by country
- Advertising spending distribution in Algeria 2015, by medium
- Travel enjoyment South Korea 2020, by age group
- Toto's R&D costs FY 2011-2020
- Wood and wood product import value into India FY 2011-2022
- Export value of air conditioners Thailand 2018-2020
- Industry revenue of “manufacture of other food products“ in the Philippines 2012-2024
Further Content: You might find this interesting as well
Statistics
- Advertising spending worldwide in 2015, by platform
- Ad spend in Thailand 2010-2020
- Largest advertisers Thailand 2020
- Change in ad revenue in China 2012-2021, by medium
- Distribution of global advertising revenue 2016-2021, by medium
- Advertising spending in Austria 2007-2016, by media
- Advertising spending in the United Kingdom (UK) 2007-2016, by media
- Advertising expenditure of total digital display in China 2012-2017
- Regional advertising expenditure growth in Russia in 2021, by medium
- Advertising market growth in Russia 2000-2021, by medium
- Sectors with the biggest advertising spend in Malaysia 2018
- Share of advertising expenditure by media type Malaysia 2018
- Mobile internet ad expenditure as share of total media ad spending Japan 2014-2020
- Advertising spend as a percentage of GDP in Asia Pacific 2016 by country
- Advertising spending distribution in Algeria 2015, by medium
- Travel enjoyment South Korea 2020, by age group
- Toto's R&D costs FY 2011-2020
- Wood and wood product import value into India FY 2011-2022
- Export value of air conditioners Thailand 2018-2020
- Industry revenue of “manufacture of other food products“ in the Philippines 2012-2024
KOBACO. (July 14, 2022). Advertising spending in South Korea in 2020, by medium (in trillion South Korean won) [Graph]. In Statista. Retrieved January 28, 2023, from https://www.statista.com/statistics/1264968/south-korea-advertising-spending-by-medium/
KOBACO. "Advertising spending in South Korea in 2020, by medium (in trillion South Korean won)." Chart. July 14, 2022. Statista. Accessed January 28, 2023. https://www.statista.com/statistics/1264968/south-korea-advertising-spending-by-medium/
KOBACO. (2022). Advertising spending in South Korea in 2020, by medium (in trillion South Korean won). Statista. Statista Inc.. Accessed: January 28, 2023. https://www.statista.com/statistics/1264968/south-korea-advertising-spending-by-medium/
KOBACO. "Advertising Spending in South Korea in 2020, by Medium (in Trillion South Korean Won)." Statista, Statista Inc., 14 Jul 2022, https://www.statista.com/statistics/1264968/south-korea-advertising-spending-by-medium/
KOBACO, Advertising spending in South Korea in 2020, by medium (in trillion South Korean won) Statista, https://www.statista.com/statistics/1264968/south-korea-advertising-spending-by-medium/ (last visited January 28, 2023)
Advertising spending in South Korea in 2020, by medium (in trillion South Korean won) [Graph], KOBACO, July 14, 2022. [Online]. Available: https://www.statista.com/statistics/1264968/south-korea-advertising-spending-by-medium/