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Advertising expenditure in South Korea 2020, by medium

Published by Statista Research Department, Jul 25, 2022
In 2020, around 7.5 trillion South Korean won were spent on online advertising in South Korea. Online forms of advertising were the medium with the highest expenditure that year, with over 75 percent of this being spent on mobile advertising. Overall, over 14.12 trillion won were spent on advertising in 2020.

Advertising spending in South Korea in 2020, by medium (in trillion South Korean won)

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Source

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In cooperation with
KOBACO
Release date

July 2022

Region

South Korea

Survey time period

July to October 2021

Number of respondents

2,200 advertising companies

Method of interview

Face-to-face interviews, telephone interviews

Supplementary notes

Figures have been rounded.

1,000 South Korean won equals 0.77 U.S. dollars or 0.74 euros as of July 2022.

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High-spending industries

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Market leaders

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