According to a 2022 survey of app developers worldwide, approximately 70 percent of respondents increased their budget size for user acquisition campaigns. Increasing in reach and geographies to acquire new users also appeared to be a popular strategy among app developers, with 58 percent of respondents indicating they did so for their latest user acquisition campaigns. Shifting the focus on a different format used also appeared to be popular: 56 percent of app developers reported shifting towards the video format.
Share of mobile app developers taking selected actions in user acquisition campaigns as of 2nd quarter 2022
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Digital Turbine. (September 2, 2022). Share of mobile app developers taking selected actions in user acquisition campaigns as of 2nd quarter 2022 [Graph]. In Statista. Retrieved February 17, 2025, from https://www.statista.com/statistics/1265066/top-app-user-acquisition-campaign-actions/?__sso_cookie_checker=failed
Digital Turbine. "Share of mobile app developers taking selected actions in user acquisition campaigns as of 2nd quarter 2022." Chart. September 2, 2022. Statista. Accessed February 17, 2025. https://www.statista.com/statistics/1265066/top-app-user-acquisition-campaign-actions/?__sso_cookie_checker=failed
Digital Turbine. (2022). Share of mobile app developers taking selected actions in user acquisition campaigns as of 2nd quarter 2022. Statista. Statista Inc.. Accessed: February 17, 2025. https://www.statista.com/statistics/1265066/top-app-user-acquisition-campaign-actions/?__sso_cookie_checker=failed
Digital Turbine. "Share of Mobile App Developers Taking Selected Actions in User Acquisition Campaigns as of 2nd Quarter 2022." Statista, Statista Inc., 2 Sep 2022, https://www.statista.com/statistics/1265066/top-app-user-acquisition-campaign-actions/?__sso_cookie_checker=failed
Digital Turbine, Share of mobile app developers taking selected actions in user acquisition campaigns as of 2nd quarter 2022 Statista, https://www.statista.com/statistics/1265066/top-app-user-acquisition-campaign-actions/?__sso_cookie_checker=failed (last visited February 17, 2025)
Share of mobile app developers taking selected actions in user acquisition campaigns as of 2nd quarter 2022 [Graph], Digital Turbine, September 2, 2022. [Online]. Available: https://www.statista.com/statistics/1265066/top-app-user-acquisition-campaign-actions/?__sso_cookie_checker=failed