Advertising spending growth rate in South Korea 2010-2023
In 2021, advertising expenditure in South Korea increased by 9.9 percent compared to the previous year. Though this indicates recovery from the negative growth of 2020, the growth rate fell short of previous forecasts predicting a 16.7 percent rise in ad spending in 2021. While current forecasts still predict continued positive growth for the upcoming years, expectations have slowed down and led to lower estimated figures.
