During a 2020 survey carried out among 100 companies managing approximately 20,000 yearly annual online events worldwide, 45.3 percent of respondents said they ran online events to create engagement with their target audience. A desire to improve brand awareness was cited by 18.9 percent of respondents.
Leading reasons companies worldwide ran online events in 2020
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Statistics on Virtual event marketing worldwide
Overview
6
- Premium Statistic Global exhibition market value 2017-2026
- Premium Statistic Type of trade shows projected in selected countries worldwide 2021
- Premium Statistic Marketing events worldwide 2020-2022, by type
- Premium Statistic Changes in marketing strategies after COVID-19 pandemic worldwide
- Premium Statistic Content marketing types used in B2B communications worldwide 2021
- Premium Statistic New B2B marketing tactics to be used in the U.S. 2022
Online and hybrid events
7
- Premium Statistic Change of online event budgets worldwide in 2021
- Premium Statistic Main reasons companies worldwide run online events 2020
- Premium Statistic Preference towards in-person vs. virtual version of hybrid events worldwide 2021
- Premium Statistic Reasons for investing in hybrid marketing experiences worldwide 2021
- Premium Statistic Leading barriers to hybrid event success worldwide 2021
- Premium Statistic Leading virtual offerings for B2B marketer events U.S. & Canada 2022
- Premium Statistic Marketers charging attendance fees for virtual events U.S. and UK 2021
Digital tools and tech
4
- Premium Statistic Favorite digital activities of event visitors in the global exhibition industry 2020
- Premium Statistic Role of webinars in marketing activities worldwide 2020
- Premium Statistic Leading digital consumer engagement tactics worldwide 2021
- Premium Statistic Video calling technologies used for virtual experiences 2020
Marketer and attendee perspectives
7
- Premium Statistic Main methods for measuring effectiveness of online events worldwide 2020
- Premium Statistic Main financial challenges in the global business event industry September 2021
- Premium Statistic B2B online event fatigue worldwide 2021
- Premium Statistic Top benefits of virtual events according to marketers in the U.S. and UK 2021
- Premium Statistic Top goals of virtual events according to marketers U.S. & UK 2021
- Premium Statistic Leading content experiences B2B marketers want at events U.S. & Canada 2022
- Premium Statistic Virtual event sessions with most impact on attendee buying decisions U.S. & UK 2021
Further related statistics
15
- Leading resources used to manage in-person events worldwide 2017
- Share of marketing budgets spent on event marketing worldwide 2018
- Leading methods of event discovery according to attendees worldwide in 2017
- Leading metrics used to measure event marketing effectiveness worldwide 2018
- Importance of F2F marketing during purchase process in the U.S. 2015
- Leading event types hosted or sponsored for marketing purposes worldwide 2018
- Italy: companies investing in events 2016, by investment share
- Experiential marketing spending U.S. 2017-2018
- Most effective channels for B2C event marketing promotion worldwide 2017
- Important marketing metrics according to brand and event marketers worldwide 2018
- Influence of events on purchase intent in the U.S. 2016
- Most effective marketing channels for event promotion worldwide 2016, by region
- Use of event marketing in the U.S. 2014
- Leading event marketing goals and strategies worldwide in 2017
- Most effective channels for B2B event marketing promotion worldwide 2017
Further Content: You might find this interesting as well
Statistics
- Leading resources used to manage in-person events worldwide 2017
- Share of marketing budgets spent on event marketing worldwide 2018
- Leading methods of event discovery according to attendees worldwide in 2017
- Leading metrics used to measure event marketing effectiveness worldwide 2018
- Importance of F2F marketing during purchase process in the U.S. 2015
- Leading event types hosted or sponsored for marketing purposes worldwide 2018
- Italy: companies investing in events 2016, by investment share
- Experiential marketing spending U.S. 2017-2018
- Most effective channels for B2C event marketing promotion worldwide 2017
- Important marketing metrics according to brand and event marketers worldwide 2018
- Influence of events on purchase intent in the U.S. 2016
- Most effective marketing channels for event promotion worldwide 2016, by region
- Use of event marketing in the U.S. 2014
- Leading event marketing goals and strategies worldwide in 2017
- Most effective channels for B2B event marketing promotion worldwide 2017
Topics

AnyRoad. (February 24, 2021). Leading reasons companies worldwide ran online events in 2020 [Graph]. In Statista. Retrieved January 26, 2023, from https://www.statista.com/statistics/1265318/reasons-companies-run-online-events/
AnyRoad. "Leading reasons companies worldwide ran online events in 2020 ." Chart. February 24, 2021. Statista. Accessed January 26, 2023. https://www.statista.com/statistics/1265318/reasons-companies-run-online-events/
AnyRoad. (2021). Leading reasons companies worldwide ran online events in 2020 . Statista. Statista Inc.. Accessed: January 26, 2023. https://www.statista.com/statistics/1265318/reasons-companies-run-online-events/
AnyRoad. "Leading Reasons Companies Worldwide Ran Online Events in 2020 ." Statista, Statista Inc., 24 Feb 2021, https://www.statista.com/statistics/1265318/reasons-companies-run-online-events/
AnyRoad, Leading reasons companies worldwide ran online events in 2020 Statista, https://www.statista.com/statistics/1265318/reasons-companies-run-online-events/ (last visited January 26, 2023)
Leading reasons companies worldwide ran online events in 2020 [Graph], AnyRoad, February 24, 2021. [Online]. Available: https://www.statista.com/statistics/1265318/reasons-companies-run-online-events/