Main reasons companies worldwide run online events 2020

Published by
Valentina Dencheva,
Jan 6, 2023
During a 2020 survey carried out among 100 companies managing approximately 20,000 yearly annual online events worldwide, 45.3 percent of respondents said they ran online events to create engagement with their target audience. A desire to improve brand awareness was cited by 18.9 percent of respondents.

Leading reasons companies worldwide ran online events in 2020

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Release date

February 2021

Region

Worldwide

Survey time period

2020

Number of respondents

191 respondents

Special properties

among participants working in areas including marketing, customer experience, and operations at companies of all sizes

Method of interview

Online survey

Supplementary notes

Role of respondents distributed as 51.1% working in marketing, 15.8% in customer experience, 10% in operations, 23.1% in other categories.
Survey question: "Why do you run online experiences?"

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