Main methods for measuring effectiveness of online events worldwide 2020

Published by
Valentina Dencheva,
Jan 6, 2023
During a 2020 survey carried out among 100 companies managing approximately 20,000 yearly annual online events worldwide, 45 percent of respondents said they used engagement (total registration and attendance numbers) to gauge the effectiveness of their online events. Attendee satisfaction metrics such as pre- and post-event net promoter score data were used by 24.9 percent of respondents.

Leading methods for measuring effectiveness of online events worldwide in 2020

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Release date

February 2021

Region

Worldwide

Survey time period

2020

Number of respondents

191 respondents

Special properties

among participants working in areas including marketing, customer experience, and operations at companies of all sizes

Method of interview

Online survey

Supplementary notes

Role of respondents distributed as 51.1% working in marketing, 15.8% in customer experience, 10% in operations, 23.1% in other categories.
Survey question: "What is your primary method for measuring effectiveness?"

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