Brazil: favorite e-commerce attributes 2021

According to a survey conducted in Brazil in March 2021, almost half of the respondents said fast and reliable delivery was a significant feature of their online shopping experience. Brazilian consumers were most drawn to two other benefits of online shopping: the ability to easily navigate the e-commerce website, and the ability to see an extended range of stock compared to physical stores, both accounting for 29 percent of respondents.

Most important attributes when shopping online among consumers in Brazil as of March 2021

Characteristic	Share of respondents
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Release date

June 2021

More information

Region

Brazil

Survey time period

March 2021

Number of respondents

8,738 consumers across 22 territories

Age group

18 years and older

Special properties

individuals who shopped online at least once in the previous year

Method of interview

Online survey

Supplementary notes

Original survey question:
'In the current climate, which of the following attributes are important to you when shopping online?' (These attributes were in respondents' top three).

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