In 2023, around 9.4 trillion South Korean won were spent on online advertising in South Korea. This represents an increase from the previous years and continues a trend of yearly growth. Online ad spending has more than doubled since 2015. It was forecast that spending will continue to increase in the upcoming years, exceeding 10 trillion won by 2024.
While video giant YouTube continues to hold onto its prevalence, an increase in the popularity of streaming sites and short-form video platforms such as TikTok has led to an increased interest in online video advertising. These advertisements can take many forms, from traditional ads as seen on TV to product placement or sponsorships of events or individuals. In the short span of time between January 2020 and July 2022, the South Korean advertising industry increased its spending on online video ads by nearly 50 percent. YouTube was the leading platform for online video advertising by far, with about 88.4 billion won spent on such ads in July 2024 alone.
Spending on online advertising in South Korea from 2015 to 2023 with forecasts up to 2025
(in trillion South Korean won)
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KOBACO. (January 23, 2025). Spending on online advertising in South Korea from 2015 to 2023 with forecasts up to 2025 (in trillion South Korean won) [Graph]. In Statista. Retrieved February 09, 2025, from https://www.statista.com/statistics/1265741/south-korea-digital-advertising-spending/?__sso_cookie_checker=failed
KOBACO. "Spending on online advertising in South Korea from 2015 to 2023 with forecasts up to 2025 (in trillion South Korean won)." Chart. January 23, 2025. Statista. Accessed February 09, 2025. https://www.statista.com/statistics/1265741/south-korea-digital-advertising-spending/?__sso_cookie_checker=failed
KOBACO. (2025). Spending on online advertising in South Korea from 2015 to 2023 with forecasts up to 2025 (in trillion South Korean won). Statista. Statista Inc.. Accessed: February 09, 2025. https://www.statista.com/statistics/1265741/south-korea-digital-advertising-spending/?__sso_cookie_checker=failed
KOBACO. "Spending on Online Advertising in South Korea from 2015 to 2023 with Forecasts up to 2025 (in Trillion South Korean Won)." Statista, Statista Inc., 23 Jan 2025, https://www.statista.com/statistics/1265741/south-korea-digital-advertising-spending/?__sso_cookie_checker=failed
KOBACO, Spending on online advertising in South Korea from 2015 to 2023 with forecasts up to 2025 (in trillion South Korean won) Statista, https://www.statista.com/statistics/1265741/south-korea-digital-advertising-spending/?__sso_cookie_checker=failed (last visited February 09, 2025)
Spending on online advertising in South Korea from 2015 to 2023 with forecasts up to 2025 (in trillion South Korean won) [Graph], KOBACO, January 23, 2025. [Online]. Available: https://www.statista.com/statistics/1265741/south-korea-digital-advertising-spending/?__sso_cookie_checker=failed