In 2020, 91 percent of podcast advertising spending in the United States was generated by ads that only appeared in audio format. On the other hand, video-enabled ads accounted for nine percent of podcast advertising spending in the U.S.
Distribution of podcast advertising revenue in the United States in 2020, by ad format
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Statistics on Audio advertising in the United States
Overview
7
- Premium Statistic Time spent with media in the U.S. 2020, by age group
- Premium Statistic Ad spend vs. media time gap in the U.S. 2022
- Premium Statistic Weekly time spent listening to audio from selected sources in the U.S. 2021
- Premium Statistic Radio reach in the U.S. in 2021, by age and gender
- Premium Statistic Radio consumption in the U.S. & Canada 2021, by device/platform
- Premium Statistic Paid streaming music subscribers in the U.S. 2014-2021
- Premium Statistic Number of podcast listeners in the United States 2017-2024
Radio advertising
7
- Premium Statistic Radio ad spend in the U.S. 2020-2024
- Premium Statistic Radio station ad revenues in the U.S. 2006-2022, by source
- Premium Statistic Digital share of radio ad revenue in the U.S. 2013-2021
- Premium Statistic Radio local digital advertising revenue in the U.S. 2002-2022
- Premium Statistic Programmatic radio ad spend in the U.S. 2019-2022
- Premium Statistic Leading radio advertising industries in the U.S. 2021
- Premium Statistic Largest radio advertisers in the U.S. 2021
Digital audio advertising
7
- Premium Statistic Digital audio ad spend in the U.S. 2016-2021
- Premium Statistic Digital audio ad spend growth in the U.S. 2017-2021
- Premium Statistic Share of digital in media budgets in the U.S. 2021, by format
- Premium Statistic Streaming music revenue in the U.S. by source 2015-2021
- Premium Statistic Digital audio ad spend & subscription share of digital audio revenue U.S. 2018-2025
- Premium Statistic Digital audio services ad spend in the U.S. 2021-2025
- Premium Statistic Changes in programmatic audio ad spending by marketers worldwide 2021
Podcast advertising
8
- Premium Statistic Podcast ad spending in the U.S. 2019-2024
- Premium Statistic Podcast ad spend growth in the U.S. 2010-2024
- Premium Statistic Podcast share in digital audio services ad spend in the U.S. 2019-2024
- Premium Statistic Podcast ad revenue in the U.S. 2020, by genre
- Premium Statistic Podcast ad revenue in the U.S. 2019-2021, by ad type
- Premium Statistic Podcast ad revenue in the U.S. 2021, by industry category
- Premium Statistic Podcast ad revenue in the U.S. in 2020, by ad format
- Premium Statistic Largest podcast advertisers in the U.S. 2021
Consumer perception
7
- Premium Statistic Locations of coming across advertisements in the U.S. 2020
- Premium Statistic Trust in advertising in the U.S. 2021, by medium
- Premium Statistic Podcast advertising effectiveness in the U.S. 2021
- Premium Statistic Preferred podcast ad types in the U.S. 2021
- Premium Statistic Podcast ad effectiveness in the U.S. 2021
- Premium Statistic Mobile app types where adults notice relevant ads in the U.S. 2021
- Premium Statistic Ad types most effective in targeting U.S. social media users 2021
Further related statistics
21
- Podcast ad revenue in the U.S. 2021, by industry category
- Spotify podcast ad revenue in the U.S. 2019-2024
- Podcast ad revenue in the U.S. 2019-2021, by ad type
- iHeartMedia podcast ad revenue in the U.S. 2019-2024
- Podcast ad revenue in the U.S. 2019-2021, by delivery mechanism
- Podcast ad revenue in the U.S. 2021, by buy type
- Podcast ad revenue in the U.S. 2021, by ad placement
- Spotify podcast ad revenue change in the U.S. 2019-2024
- U.S. podcast advertising revenue in the U.S. 2015-2024
- Podcast advertising revenue share in the U.S. 2016-2021, by campaign type
- Leading challenges in podcast advertising in the U.S. 2021
- Budgets used to fund podcast advertising in the U.S. 2021
- Digital ad revenue share in the U.S. 2019-2023, by company
- Podcast advertising effectiveness in Sweden 2021
- Subscription and ad revenue of Netflix 2023-2027
- Global ad revenue growth 2014-2027
- Estimated digital ad revenue growth in China 2022, by company
- Podcast advertising perception in France 2022
- Leading AVOD platforms by ad revenue in the U.S. 2020-2021
- Podcast ad revenue in the U.S. 2020, by genre
- Netflix ad revenue 2027, by type & region
Further Content: You might find this interesting as well
IAB (U.S.). (May 11, 2021). Distribution of podcast advertising revenue in the United States in 2020, by ad format [Graph]. In Statista. Retrieved February 04, 2023, from https://www.statista.com/statistics/1265779/podcast-ad-revenue-ad-format-usa/
IAB (U.S.). "Distribution of podcast advertising revenue in the United States in 2020, by ad format." Chart. May 11, 2021. Statista. Accessed February 04, 2023. https://www.statista.com/statistics/1265779/podcast-ad-revenue-ad-format-usa/
IAB (U.S.). (2021). Distribution of podcast advertising revenue in the United States in 2020, by ad format. Statista. Statista Inc.. Accessed: February 04, 2023. https://www.statista.com/statistics/1265779/podcast-ad-revenue-ad-format-usa/
IAB (U.S.). "Distribution of Podcast Advertising Revenue in The United States in 2020, by Ad Format." Statista, Statista Inc., 11 May 2021, https://www.statista.com/statistics/1265779/podcast-ad-revenue-ad-format-usa/
IAB (U.S.), Distribution of podcast advertising revenue in the United States in 2020, by ad format Statista, https://www.statista.com/statistics/1265779/podcast-ad-revenue-ad-format-usa/ (last visited February 04, 2023)
Distribution of podcast advertising revenue in the United States in 2020, by ad format [Graph], IAB (U.S.), May 11, 2021. [Online]. Available: https://www.statista.com/statistics/1265779/podcast-ad-revenue-ad-format-usa/