Marketing events worldwide 2020-2022, by type

Published by
Michele Majidi,
Jan 6, 2023
During a 2021 survey among 8,227 marketers worldwide, 40 percent of their events were predicted to be virtual in 2022, while 35 percent were predicted to be hybrid and another 35 percent were expected to be held in person. This marks an increase in virtual events from the 2020 value of 35 percent, and a decrease from the 32 percent share of both hybrid and in-person events in 2020.

Distribution of marketing events worldwide in 2020 and 2022, by type

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Release date

August 2021

Region

Worldwide

Survey time period

May 4 to June 3, 2021

Number of respondents

8,227 respondents

Special properties

among marketing managers, directors, VPs, and CMOs

Supplementary notes

* Forecast.
Respondents include marketers from B2B, B2C, and B2B2C companies across North America, South America, Asia Pacific, Europe, the Middle East, and Africa.
Due to rounding, not all percentage totals in report are equal to 100 percent.

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Statistics on " Virtual event marketing worldwide "

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Overview

6

Online and hybrid events

7

Digital tools and tech

4

Marketer and attendee perspectives

7

Further related statistics

15

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Topics

Virtual event marketing
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