Reasons to use streaming service providers India 2021

Consumers' reasons to subscribe to video streaming platforms across India as of May 2021

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Release date

August 2021

Region

India

Survey time period

13 to 30 May, 2021

Number of respondents

36,805 respondents

Age group

16 years and older

Special properties

Female respondents: 12,466; male respondents: 24,399.

Supplementary notes

The question asked in the survey was "Why did you subscribe to the streaming service provider? (choose all that apply)"

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