Preference towards in-person vs. virtual version of hybrid events worldwide 2021

Published by
Michele Majidi,
Jan 6, 2023
During a 2021 survey among B2B marketers worldwide, 57 percent of respondents said they would prefer to attend an in-person version of a hybrid event rather than the virtual version. Virtual events were preferred by 33 percent of respondents, while 10 percent said they had no preference.

Preference towards in-person versus virtual version of hybrid events among business-to-business marketers worldwide as of February 2021

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Release date

February 2021

Region

Worldwide

Survey time period

as of February 2021

Number of respondents

3,167 respondents

Supplementary notes

Survey respondent origins: 56 percent from North America, 25 percent from Europe, 10 percent from Asia, nine percent from South America.
Survey question: "Would you prefer to attend an in-person or virtual event?"
The source does not provide a date of survey. The date provided is the release date.

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