In 2022, Fashion represented the leading e-commerce segment in South Africa. It accounted for 32 percent of the total value. Toys, hobbies, and DIY followed at 27 percent, while the electronics and media sector ranked third, holding 18 percent.
Leading e-commerce sectors in South Africa in 2022
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PPRO. (September 29, 2022). Leading e-commerce sectors in South Africa in 2022 [Graph]. In Statista. Retrieved February 09, 2025, from https://www.statista.com/statistics/1267056/leading-e-commerce-sectors-in-south-africa/?__sso_cookie_checker=failed
PPRO. "Leading e-commerce sectors in South Africa in 2022." Chart. September 29, 2022. Statista. Accessed February 09, 2025. https://www.statista.com/statistics/1267056/leading-e-commerce-sectors-in-south-africa/?__sso_cookie_checker=failed
PPRO. (2022). Leading e-commerce sectors in South Africa in 2022. Statista. Statista Inc.. Accessed: February 09, 2025. https://www.statista.com/statistics/1267056/leading-e-commerce-sectors-in-south-africa/?__sso_cookie_checker=failed
PPRO. "Leading E-commerce Sectors in South Africa in 2022." Statista, Statista Inc., 29 Sep 2022, https://www.statista.com/statistics/1267056/leading-e-commerce-sectors-in-south-africa/?__sso_cookie_checker=failed
PPRO, Leading e-commerce sectors in South Africa in 2022 Statista, https://www.statista.com/statistics/1267056/leading-e-commerce-sectors-in-south-africa/?__sso_cookie_checker=failed (last visited February 09, 2025)
Leading e-commerce sectors in South Africa in 2022 [Graph], PPRO, September 29, 2022. [Online]. Available: https://www.statista.com/statistics/1267056/leading-e-commerce-sectors-in-south-africa/?__sso_cookie_checker=failed