With 4.12 million U.S. dollars, Nord VPN - a VPN service company - was the brand with the highest YouTube influencer media value (IMV) in the United States and Canada in the fourth quarter of 2022. Squarespace - a website building and hosting company - ranked third, with an IMV of 3.21 million.
Leading brands on YouTube in the United States and Canada in 4th quarter 2022, by influencer media value
(in million U.S. dollars)
Influencer Media Value (IMV) is a calculated value used to determine the return on investment of influencer marketing campaigns. The NeoReach Social Intelligence API automatically retrieves, evaluates, and scores sponsored posts against standard industry benchmarks. These standard industry benchmarks are created from a culmination of data from all types of marketing channels. The software looks at factors such as past campaign performance, paid channels, industry surveys, reports, and other performance-tracking analytics. IMV compares the reach of sponsored posts, with each post reviewed for quality, to the previously explained industry benchmarks. The result is the specific IMV representing the cost of generating an equivalent engagement level using another form of paid media.
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NeoReach. (January 1, 2023). Leading brands on YouTube in the United States and Canada in 4th quarter 2022, by influencer media value (in million U.S. dollars) [Graph]. In Statista. Retrieved December 13, 2024, from https://www.statista.com/statistics/1267365/youtube-influencer-marketing-spenders/
NeoReach. "Leading brands on YouTube in the United States and Canada in 4th quarter 2022, by influencer media value (in million U.S. dollars)." Chart. January 1, 2023. Statista. Accessed December 13, 2024. https://www.statista.com/statistics/1267365/youtube-influencer-marketing-spenders/
NeoReach. (2023). Leading brands on YouTube in the United States and Canada in 4th quarter 2022, by influencer media value (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 13, 2024. https://www.statista.com/statistics/1267365/youtube-influencer-marketing-spenders/
NeoReach. "Leading Brands on Youtube in The United States and Canada in 4th Quarter 2022, by Influencer Media Value (in Million U.S. Dollars)." Statista, Statista Inc., 1 Jan 2023, https://www.statista.com/statistics/1267365/youtube-influencer-marketing-spenders/
NeoReach, Leading brands on YouTube in the United States and Canada in 4th quarter 2022, by influencer media value (in million U.S. dollars) Statista, https://www.statista.com/statistics/1267365/youtube-influencer-marketing-spenders/ (last visited December 13, 2024)
Leading brands on YouTube in the United States and Canada in 4th quarter 2022, by influencer media value (in million U.S. dollars) [Graph], NeoReach, January 1, 2023. [Online]. Available: https://www.statista.com/statistics/1267365/youtube-influencer-marketing-spenders/