Shipping reasons to stop buying a product in Europe 2021

Published by Daniela Coppola, Feb 28, 2023
Expensive shipping affects e-commerce checkouts. An European survey from 2021 showed that seven in ten online shoppers would stop purchasing a product on account of high shipping costs. Another 44 percent of respondents would abandon their cart if the estimated delivery time was too slow.

Shipping-related reasons to stop purchasing a product in European countries in 2021

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Release date

August 2021

Region

Europe

Survey time period

May 2021

Number of respondents

7,873 respondents*

Age group

18-65 years

Special properties

online shoppers who ordered at least 1 product online in the past 3 months

Supplementary notes

* The survey was conducted in the following countries: United Kingdom (1,003), Germany(1,002), the Netherlands (1,002), France (1,001), Italy (1,001), Belgium (1,001), Spain (1,000) and Austria (863).

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