Most common channels for K-Milk label awareness South Korea 2020
In a survey about milk consumption conducted in South Korea in December 2020, 33.2 percent of respondents answered that they found out about the K-Milk label through seeing it on a purchased dairy product. TV, radio, or newspaper advertisements were the second-most popular channel through which respondents became aware of the label. The K-Milk label can only be used by companies that manufacture, sell or distribute dairy products using solely domestic milk.