U.S. car buyers by ethnicity 2021

In 2021, most of the car buyers in the United States self-identified as white. This included both the new and used car markets, where this ethnic group made up over four-fifths of the buyers. Contrastingly, respondents self-identifying as Hispanic made up 12 percent of the new car buyers.

Distribution of new and used car buyers in the United States in 2021, by ethnicity

Characteristic	White/Caucasian	Hispanic	African American or Black	Asian
-	-	-	-	-
-	-	-	-	-

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Release date

February 2022

More information

Region

United States

Survey time period

August 5 to September 3, 2021

Number of respondents

2,976 respondents

Special properties

respondents have purchased or leased a vehicle between September 2020 and August 2021.

Method of interview

Online survey

Supplementary notes

The survey count included 1,998 new car buyers and 978 used car buyers. Vehicle year was within the past five years.
Results are weighted.
Results for new and used present a significant difference between groups at the 95 percent confidence interval.
Results are based on an online self-report, which may lead to them adding up to more than 100 percent.

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