Top factors attracting Gen Z to business events 2020

During a fall 2020 survey among Gen Z respondents worldwide, 67.6 percent of respondents said that the presence of professional opportunities and company recruiters would make them more likely to attend a business event. The presence of diverse speakers was cited as a draw by 65.2 percent of respondents, while 62.2 percent said prizes or incentives would make them more interested.

Leading factors that would make Gen Z respondents more likely to attend business events worldwide as of fall 2020

Characteristic	Share of respondents
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Release date

March 2021

More information

Region

Worldwide

Survey time period

fall 2020

Number of respondents

560*

Age group

14-25

Supplementary notes

* 71 percent of survey respondents located in the United States, 29 percent located outside the United States.
27 percent of respondents between the ages of 21 and 24.
81.6 percent of respondents identify as female, 15.7 percent as male, and two percent as non-binary.
Survey question: "Which of the following would make you more likely to attend an event?"

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