U.S.: planned time to start holiday shopping 2024

Published by
D. Tighe,
Oct 4, 2024

Most people in the United States planned to start their 2024 Christmas shopping sooner rather than later. 15 percent of respondents had even already started their shopping when surveyed in August. With two-thirds of responses, most people said they would start in October and/or November.

When consumers in the United States plan to start holiday shopping in 2024, by month

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Release date

September 2024

Region

United States

Survey time period

August 2024

Number of respondents

1,999 respondents

Age group

18 years and older

Supplementary notes

In the survey respondents were asked in May, “When do you plan to start your holiday shopping?”

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Topics

U.S. Christmas season shoppingHoliday season e-commerce in the United StatesHalloween in the U.S.U.S. Thanksgiving weekend shoppingHoliday season advertising in the U.S.
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