Poland: e-commerce stores with electronic multimedia 2023

The best-known brand of online stores or services that sell multimedia in electronic form in Poland was Empik. Over 40 percent of respondents spontaneously indicated this brand in 2023, followed by Allegro and Spotify. Empik was also the leader in traditional multimedia sales.

Leading online stores/services selling multimedia in electronic form (applications, e-books, MP3 music, etc.) in Poland from 2021 to 2023, by brand awareness

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Release date

September 2023

More information

Region

Poland

Survey time period

2021 to 2023

Number of respondents

1,769 respondents

Age group

15 years and older

Special properties

Internet users

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The original question was worded as follows: "Wymień do trzech nazw serwisów internetowych sprzedających multimedia w formie elektronicznej (aplikacje, e-booki, muzyka MP3 itp.), które przychodzą Ci na myśl w pierwszej kolejności."

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