Actions taken as a reaction to OOH ads in Italy in 2021
During a June 2021 survey conducted on Italian internet users who said they performed an action after seeing an out-of-home ad, 74 percent of respondents said they conducted an online search to obtain more information on what they saw on the ad. One quarter of respondents said they used their smartphone to send an ad screen or poster's picture directly to their friends or to share it on social media, while 19 percent said they interacted with an ad screen through a QR code or augmented reality.