Japan: social media usage time of men per weekday 2022

Men in Japan on average spent 36.5 minutes per weekday on using social media in fiscal year 2022. The average usage time during working days almost tripled since fiscal year 2013.

Average time men spent on using social media per weekday in Japan from fiscal year 2013 to 2022 (in minutes)

Characteristic	Average time in minutes
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Release date

June 2023

More information

Region

Japan

Survey time period

November 5 to 11, 2022*

Number of respondents

1,520**

Age group

13-69 years

Special properties

based on diary entries; excluding time spent on video-sharing services

Method of interview

Questionnaire

Supplementary notes

*The source counts the answers of the survey conducted in November 2022 as figures for fiscal year 2022. The Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year. Figures for previous years are based on earlier surveys.
**Figures are based on diary entries of 760 respondents. Answers represent the average usage time of two weekdays, which is why the sample size is indicated as 1,520 respondents.

Data prior to fiscal year 2021 come from previous reporting.

Sample size of earlier surveys:
FY 2013 n=1,510
FY 2014 n=1,510
FY 2015 n=1,512
FY 2016 n=1,512
FY 2017 n=1,514
FY 2018 n=1,514
FY 2019 n=1,516
FY 2020 n=1,518
FY 2021 n=1,518

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