Average social media usage time among men per weekday Japan FY 2013-2022

Average time men spent on using social media per weekday in Japan from fiscal year 2013 to 2022

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Release date

June 2023



Survey time period

November 5 to 11, 2022*

Number of respondents


Age group

13-69 years

Special properties

based on diary entries; excluding time spent on video-sharing services

Method of interview


Supplementary notes

*The source counts the answers of the survey conducted in November 2022 as figures for fiscal year 2022. The Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year. Figures for previous years are based on earlier surveys.
**Figures are based on diary entries of 760 respondents. Answers represent the average usage time of two weekdays, which is why the sample size is indicated as 1,520 respondents.

Data prior to fiscal year 2021 come from previous reporting.

Sample size of earlier surveys:
FY 2013 n=1,510
FY 2014 n=1,510
FY 2015 n=1,512
FY 2016 n=1,512
FY 2017 n=1,514
FY 2018 n=1,514
FY 2019 n=1,516
FY 2020 n=1,518
FY 2021 n=1,518

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