Japan: social media usage time of women per weekend day 2022

Women in Japan on average spent more than 65 minutes per weekend day on using social media in fiscal year 2022. The average usage time more than tripled since fiscal year 2013.

Average time women spent on using social media per weekend day in Japan from fiscal year 2013 to 2022 (in minutes)

Characteristic	Average time in minutes
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Release date

June 2023

More information

Region

Japan

Survey time period

November 5 to 11, 2022*

Number of respondents

740 respondents

Age group

13-69 years

Special properties

based on diary entries; excluding time spent on video-sharing services

Method of interview

Questionnaire

Supplementary notes

*The source counts the answers of the survey conducted in November 2022 as figures for fiscal year 2022. The Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year. Figures for previous years are based on earlier surveys.

Data prior to fiscal year 2021 come from previous reporting.

Sample size of earlier surveys:
FY 2013 n=745
FY 2014 n=745
FY 2015 n=744
FY 2016 n=744
FY 2017 n=743
FY 2018 n=743
FY 2019 n=742
FY 2020 n=741
FY 2021 n=741

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