Leading 10 YouTube channels Germany 2023, by number of subscribers

YouTube is a video streaming platform, used by people across the world. Initially, a creative outlet where videos could be made on a variety of topics, it became increasingly popular, and video-making grew into a business. In Germany, the YouTube channel with the most subscribers was Kinder Spielzeug Kanal. The channel produces videos in which children are playing games.

What are Germans watching?

On YouTube, any kind of video can be published, from educational videos to sports videos, to live streams. The most popular type of content among German teenagers was music videos, however, in a close second were videos by YouTubers. YouTubers is a term for people who create videos, usually published weekly or multiple times a week on different kinds of topics such as fashion, beauty, and gaming, to name a few. There is a large audience for YouTube in Germany. In terms of worldwide ranking, Germany comes eighth with around 71 million users.

A new type of competition

YouTube was the dominant video streaming platform for many years before other streaming services such as Netflix and Disney+ rose to popularity. In terms of types of download video apps worldwide, YouTube is still one of the most frequently downloaded but has been outranked by TikTok and Netflix. Despite other video apps becoming more widespread, in Germany people still spend around 11 hours a month on YouTube, proving that the platform is still attractive to viewers. Furthermore, YouTube is still responsible for over 11 percent of global internet traffic.