E-mail marketing in PolandE-mail marketing consists of four main types: newsletters, acquisitions, retention, and promotional newsletters. The main act of this advertising format is sending a commercial message that will reach the target group of users, very often potential or existing customers.
Regarding the most significant drivers to subscribe to e-mail newsletters, benefits such as free gifts or discount codes ranked first among three-quarters of Poles in 2021. Other important factors included interesting content and quick access to information. In terms of the main e-mail marketing mistakes, the lack of possibility to unsubscribe was the worst possible omission in a newsletter, according to six in 10 Poles.